If you're part of a grassroots or community-based organization, you've probably had a conversation with a donor or grantmaker that made you pause. Maybe you weren’t sure how to frame your answer, or you felt like your story wasn’t "professional" enough.

But here's the truth: Donors are not just looking for the best-written proposal. They're looking for impact, trust, and authenticity. Here are 5 key questions they often ask and how you can respond with confidence.

“What real change are you making and how do you measure it?”

Donors aren’t impressed by activities alone. They want to know what changed because of your work. This is your moment to show results, not just reports. Use simple, clear indicators and don’t underestimate the power of one strong story.

“Why should you be the one we fund?”

This is about credibility. Tell them why your organization, not a big international NGO, is best placed to solve this problem. Talk about your roots in the community, your lived experience, and your track record of showing up consistently, even without funding.

“How do you ensure transparency and accountability?”

Donors need to know their money won’t disappear into a black hole. Be ready to explain how you manage funds, who signs off on spending, how you report, and how your community holds you accountable. Trust grows from systems and stories.

“What happens when the funding ends?”

This question is about sustainability. How will your impact last beyond the grant?

Maybe you’re building local leadership, forming partnerships, or exploring income-generating activities. Show that you think long-term.

“What challenges do you face and how are you adapting?”

Donors know development work isn’t smooth. What they care about is your honesty and adaptability. Talk about your challenges and how you're learning or shifting strategy. That shows maturity and commitment.

Donor questions can feel intimidating, but they’re really about building trust. With www.kuja.org to create your free profile today.

Let funders find you, understand you, and support your mission.